What Top Of Mind Awareness Is and Why You Need It
Your clients could be thinking about you all the time. So let’s get into how to make that happen for you and how you can start achieving the goals you set for your business…
Tons of brands have something we like to call “Top Of Mind Awareness.”
Here’s three topics;
1. Soft drinks
2. Popular streaming platform
3. Tech Company
What comes to mind? It might be coca-cola, youtube, google. Even if it isn’t one of these three. I’m sure it’s still a popular company came to mind, this is “Top Of Mind Awareness”
We want to make sure that your business achieves this, meaning;
Ideally we want every potential customer of yours to think of the product or service you sell and/or the problem you solve.
So let’s get into how to make that happen for you:
How A CTA Will Supercharge Your Marketing
I’ve been doing business for a while. In the start I was definitely NOT doing so well.
My competition had been out there for a while, absolutely crushing it.
I was the only employee of my small business.
The issue was, I was making ZERO money. I was broke as a joke.
At one point I decided I was fed up. I knew I had to get clients somehow, by crook or by hook.
So I started analyzing my competition’s ads.
They were great, but I learnt one trick you’ve probably never heard of before that helped me steal nearly all of their clients.
What is it?
It was introducing a CTA.
CTA stands for Call To Action. And it’s the best way -by far- to build that coveted top of mind awareness.
How To Catch Clients Like Fish In A Pond
Let’s say you run a service business, could be a law firm, marketing agency or any other service business.
How would you make sure people knew about your business?
Maybe you’d put up a big billboard, maybe you’d run ads. Maybe you’d go around telling your friends and family you started a business.
Perhaps you’d do all of those, that’d be a great start.
Now add a CTA to that, and everything is supercharged.
Something like “Text Us Now For X”, “Click this link for our free guide to do Y” or “Fill in your email to learn exactly how to do Z”
These give them a reason to respond and interact. A reason to raise their hand and say “Yes, please get in touch with me”
How You Can Upgrade Your Advertising With Zero Extra Cost
Adding a CTA makes everything better. It lets you attract the two best types of customers.
The ones who are ready to buy now AND the ones who are still thinking about it.
You build a list, a herd of people who expressed interest in whatever you’re selling.
You’re building marketing equity for both today AND tomorrow.
So let’s start adding CTAs to your marketing. It’s easy, doesn’t cost anything and it can change EVERYTHING for you.
Talk soon,
Akbar
P.S. In Case you’re curious about how I’d implement CTAs in your business?
Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No Cost, No Pressure, No Worries.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No worries, no pressure, no hard sell.
Sounds good? Then fill out this form: https://arstrategists.com/contact-us-now/
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