Using Words To Blast Your Sales Through The Roof

How To Use The Realest Superpower You Have

Good writing is genuinely a superpower. It’s the best way to get clients, attract attention, grow your business, show people you’re a professional and absolutely demolish the competition.

There’s just one teeny tiny problem…

Most writing is god awful, just horrible, boring, rambling on.

And it doesn’t matter whether you’re on the North Pole or the South Pole. Wherever you are, it seems somehow every country and every language has the exact same issue.

Why is this? Well there are plenty of reasons you could come up with;

School certainly doesn’t do a very good job at teaching it. Writing is not speaking.
But sadly, most people have never picked up on the tricks you can use to breathe life into whatever you’re writing.

Anyways, the ‘why’ doesn’t matter as much as the ‘how’ so let’s get into that…

Writing Like A Professional

In this upcoming series of articles I’m going to give you all the tips and tricks you need to write articles, videoscripts, blogs, posts, tweets and much more. Best of all? We’re doing this in a non-boring way.

Don’t worry though, this isn’t your english language class, I don’t care about the subject of a sentence or an ‘intransitive verb’ or a ‘demonstrative pronoun’ We’ll leave all that boring stuff to the teachers.

We’re going to talk about how to write words that sell.

Let’s get into it:

Writing So Good Your Readers Get Hooked

The first step is to seduce the reader into whatever you’re writing.

Consider a scenario; that you could write the world’s best articles or make the most compelling argument… and it would be useless if they clicked off before you got to the point.

Consider that you could write the world’s best article or make the most compelling argument… and it wouldn’t matter if they clicked off before you got the point.

Imagine a newspaper. Lots of lines formatted very close together. Dense. You look at that page and your brain says: ‘pfffffffff, are we going to have to wade through all that?’

Now look at the article you’re reading right now. 

Looks a lot more digestible compared to a newspaper, doesn’t it?

That’s because I make it easy for you to get into. Short paragraphs. Easy to understand sentences. No heavy jargon or endless run-on sentences.

Short Or Long? 

So should we make all our content simple? Compress everything into compact little bits? As if you’re speaking to a toddler who just finished chewing lego?

No we don’t do that. Why?

Because we want real people consuming our content, not brain dead zombies.

What we really want to do is make content that’s engaging and concise. Whether it’s video, audio or text, the game doesn’t change.

Any type of content you make needs to hook the reader and keep them going.

That’s just the start though. Much more is coming.

Talk Soon,

Akbar

P.S Want to know how I’d make sure your prospects would be glued to their screen, unable to stop consuming your content?

Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.

No Cost, No Pressure, No Worries.

If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No worries, no pressure, no hard sell.

In this series so far, we’ve covered how to write better and ensure your customers are glued to their screen while they devour your content. If you haven’t checked out the previous two episodes, they’re here:
(https://arstrategists.com/using-words-to-blast-your-sales-through-the-roof/)(https://arstrategists.com/learning-to-write-better-and-sell-more/)

You know what really kills sales?

Being booooooooooooring.

And the most boring thing in the world is what we call “waffling”

You might not know the term, but once you get it you’ll see it everywhere.

How To Spot And Eliminate Waffling

Look at this

“The meeting will be held at five and what will be discussed is ‘the sorry state of business writing.”

Or this one:

“I’m reaching out to you because we’ve been in the process of developing a new marketing system geared towards the generation of leads for home service businesses.“

Or this one:

“I know you’re probably busy and I don’t want to take too much of your time since your schedule is probably packed.”

See what they all have in common?

They’re waffling. There’s too much passive, weak and censored language there.

You’re supposed to cut through all the clutter and noise. You need to craft razor sharp messages, trying to cut through the noise with waffling is like trying to cut down a tree with a butter knife. Won’t work.

We need a chainsaw.

Using Active Language To Cut Through The Clutter

Let’s fix these awful sentences.

“The meeting will be held at five and what will be discussed is ‘the sorry state of business writing.”

Boring wet noodle of a sentence.

Here’s an active version:

“The meeting’s at five. Subject: ‘the sorry state of business writing’.”

See how that’s much more to the point?

Next one: 

“I’m reaching out to you because we’ve been in the process of developing a new marketing system geared towards the generation of leads for home service businesses.“

I’m already sleepy. Let’s fix it.

“Reaching out because we generate leads for home service businesses. Would that be of interest to you?“

To the point. Precise. Compendious.

Last one:

“I know you’re probably busy and I don’t want to take too much of your time since your schedule is probably packed.”

This one is really easy, look.

“.”

The entire sentence did nothing, It was completely wasteful! Why are we telling someone that he’s busy and we want to keep it brief?

Just by writing those words, we’re wasting time and that’s the last thing we want to do right?

The Tragic Death Of Waffling

Let’s stop using passive language. Let’s stop being so careful, so timid, using castrated language.

Write like you’re breaking down doors, kicking down fences, storming the barricades.

Take charge in your language and see your sales and results soar.

Talk soon,

Akbar

P.S. Want to know how I’d make sure we’d eradicate waffling and keep your prospects glued to their screen, unable to stop consuming your content?

Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call. 

No cost, no obligation. 

If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Sounds good? Then fill out this form: https://arstrategists.com/contact-us-now/