In this series so far, we’ve covered how to write better and ensure your customers are glued to their screen while they devour your content. If you haven’t checked out the previous two episodes, they’re here:
(https://arstrategists.com/using-words-to-blast-your-sales-through-the-roof/)(https://arstrategists.com/learning-to-write-better-and-sell-more/)
You know what really kills sales?
Being booooooooooooring.
And the most boring thing in the world is what we call “waffling”
You might not know the term, but once you get it you’ll see it everywhere.
How To Spot And Eliminate Waffling
Look at this
“The meeting will be held at five and what will be discussed is ‘the sorry state of business writing.”
Or this one:
“I’m reaching out to you because we’ve been in the process of developing a new marketing system geared towards the generation of leads for home service businesses.“
Or this one:
“I know you’re probably busy and I don’t want to take too much of your time since your schedule is probably packed.”
See what they all have in common?
They’re waffling. There’s too much passive, weak and censored language there.
You’re supposed to cut through all the clutter and noise. You need to craft razor sharp messages, trying to cut through the noise with waffling is like trying to cut down a tree with a butter knife. Won’t work.
We need a chainsaw.
Using Active Language To Cut Through The Clutter
Let’s fix these awful sentences.
“The meeting will be held at five and what will be discussed is ‘the sorry state of business writing.”
Boring wet noodle of a sentence.
Here’s an active version:
“The meeting’s at five. Subject: ‘the sorry state of business writing’.”
See how that’s much more to the point?
Next one:
“I’m reaching out to you because we’ve been in the process of developing a new marketing system geared towards the generation of leads for home service businesses.“
I’m already sleepy. Let’s fix it.
“Reaching out because we generate leads for home service businesses. Would that be of interest to you?“
To the point. Precise. Compendious.
Last one:
“I know you’re probably busy and I don’t want to take too much of your time since your schedule is probably packed.”
This one is really easy, look.
“.”
The entire sentence did nothing, It was completely wasteful! Why are we telling someone that he’s busy and we want to keep it brief?
Just by writing those words, we’re wasting time and that’s the last thing we want to do right?
The Tragic Death Of Waffling
Let’s stop using passive language. Let’s stop being so careful, so timid, using castrated language.
Write like you’re breaking down doors, kicking down fences, storming the barricades.
Take charge in your language and see your sales and results soar.
Talk soon,
Akbar
P.S. Want to know how I’d make sure we’d eradicate waffling and keep your prospects glued to their screen, unable to stop consuming your content?
Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.
Sounds good? Then fill out this form: https://arstrategists.com/contact-us-now/
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